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A service for healthcare industry professionals · Saturday, January 19, 2019 · 474,126,107 Articles · 3+ Million Readers

Healthcare technology is helping to close the gap in breastfeeding support

/EIN News/ -- Boston, June 29, 2017 (GLOBE NEWSWIRE) -- NPR's spotlight this week on the challenges that American women face when it comes to breastfeeding in this culture is critically important for new moms learning to breastfeed. The good news is that healthcare technology can make up for what women in the U.S. lack in ongoing breastfeeding guidance and support.

For American women, it’s often not feasible to have the maternal support that women in cultures like the Himba of Namibia enjoy. These women, NPR reported, spend extended time with and learn to breastfeed from their mothers. In the U.S., limited maternity leave and a scattered extended family (living in different states or even different countries) mean that a new mom is more often on her own when learning to feed and care for her newborn at home.

Our data confirms that women want to use healthcare technology to close the gap in breastfeeding knowledge and support; more than 413,000 patients at more than 158 hospitals worldwide are using UbiCare’s digital engagement solution to manage their pregnancy, childcare and breastfeeding.

The technology they use allows the healthcare provider to step into the “grandmother” role when a new mom’s mother is far away, by delivering breastfeeding guidance on patients’ mobile devices, mapped to each mother’s precise week postpartum, and allowing her to learn and ask for help 24/7, without cost.

For U.S. women who feel alone with their breastfeeding challenges, this digital connection with their hospitals provides much-needed guidance and support. It breaks the stigma for women struggling with breastfeeding and gives them the “grandmother” touch any time they need it.


About UbiCare

UbiCare, a digital health company, provides engagement solutions enabling hospitals to be at the forefront of patient-centered innovation and value-based care. Through targeted education, mobile connections and real-time data, UbiCare's interactive SmarteXp platform improves your hospital's quality of care and operational efficiencies. Learn more at


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A photo accompanying this announcement is available at

Jackie Simon

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